(New York, NY – October 2nd, 2020) - Pop Up Grocer, the world’s first-ever traveling pop-up grocery store, will bring its roster of innovative consumer brands to New York this fall for a month-long residency in Williamsburg, Brooklyn. Opening October 2nd through November 1st, Pop Up Grocer will showcase a select group of qualifying brands, vetted by founder Emily Schildt and the Pop Up Grocer team, including Sparkling Botanicals by Rishi.
In a world where there is a seemingly ceaseless and overwhelming amount of choice, Pop Up Grocer exists to cull through the clutter, and bring the joy of discovery to the grocery experience. Founded in 2019, Pop Up Grocer has created a unique space for unveiling new products, with stores in Los Angeles, Austin, and two previous stores in New York, with their third location coming this Fall.
Sparkling Botanicals by Rishi elevates sparkling water with rare and exotic ingredients sourced directly from artisan growers across the earth. Light, refreshing and formulated for flavor and function. We were inspired to harness our over 20 years of experience in the tea and botanical trade and combine our passions for herbology and the culinary arts to deliver a product that we touch from the field to final product.
We sourced and imported fruits, spices and herbs from our partners around the globe and brought them back to our Rishi Herb Lab. We studied and experimented with the intention of making a sparkling beverage utilizing only the virtues of these raw ingredients. There is no sugar, flavoring additives or powdered extracts and we will never use artificial anything. Our mission is to transform the beverage industry from the inside out with Real Plants - Real Virtue.
“We want to focus the passion and creativity of Rishi’s amazing team on something totally new and exciting—something that honors our enduring relationships with farmers and tea drinkers while transcending our core business of dried teas and botanicals. As a selector, importer and taste maker, our natural progression is to make beverages with teas and botanicals that are ready to drink. People love our teas but have less and less time to brew them. Tea drinkers are moving to bottled and canned teas to save their time but have few options that offer premium botanicals and high-end teas brewed without added sugar, sweeteners or acidic preservatives. Our new line of Sparkling Botanicals elevates RTD with craft brewing and meets this demand for real plants with real virtue.” - Joshua Kaiser, founder of Rishi Tea & Botanicals
With the onset of the COVID-19 pandemic, Pop Up Grocer has succeeded as a place for happiness and a sense of normalcy. The pop-ups now include private appointments to cater to each individual visitor’s needs, and allow for a more personal shopping experience. The stores maintain the health of visitors and staff, requiring masks for entry and enforcing safe distancing. With the nimble and flexible nature of the business, Schildt has adapted each pop-up to meet the ever-changing needs of today’s retail landscape.
"It is so rewarding to be back in New York, a year later, and to return to a new neighborhood through which we can continue to grow our community. As we've traveled the country visiting various cities, we've thought much about our homebase, particularly during these trying times. We're grateful for the opportunity to bring joy and a sense of normalcy to those who have supported us from the very beginning." Emily Schildt, Pop Up Grocer Founder.
Since Pop Up Grocer’s inception, the company has donated 5% of all in-stores sales to local causes with immediate impact. As of August 2020, Pop Up Grocer has shifted their 5% donation to build The Fund, a packaged gift to one emerging early-stage, Black-owned brand, to include a variety of services and generosity from the Pop Up Grocer team and partners, in addition to the monetary contribution.
Located at 111 N 5th in Williamsburg Brooklyn, NY visitors can shop each day from 10AM to 7PM, with private appointments daily from 9AM-10AM available for scheduling through the Pop Up Grocer website beginning October 2nd through November 1st. For more information, please visit popupgrocer.co and @popup.grocer on Instagram.
For more information regarding Sparkling Botanicals by Rishi please visit sparkling-botanicals.com and @sparklingbotanicals