Charleston, SC (May 1, 2020) – When it rains, it pours. Sometimes, it also sprinkles, coats, clings, and schmears. A swell of innovation at The New Primal has recently been underway, with ten new products set to sweep across the country into hundreds of Whole Foods Market locations.
The launch includes entries into a new category and three more sub-categories and brings The New Primal’s total product count to 31 with Whole Foods - a nearly one-third overnight increase in offerings. The emerging brand is once again testifying to its reputation - an engine known for crafting extraordinary products from good simple ingredients and a hustle that has earned enviable distribution nationwide - with the goods. This time, it happens to be a lot of goods.
Such a robust rollout meant all hands on deck. Fortunately, that is standard operating procedure at The New Primal. “Launching ten new products at once seemed lofty,” admits company Founder Jason Burke. “But the concept for every single one was too good to keep from our customers. We’re thrilled to be serving in three categories nationwide at Whole Foods Market but more proud that each product is legitimately healthy and undeniably tasty.”
To the delight of veteran and new customers alike, that iconic owl of The New Primal’s Noble Made label will be fronting a kaleidoscope of containers on store shelves this spring: Colorful bottles of new dressings and sauces. Shakeable jars of seasonings. Even a stout new vessel to accommodate a Dijon delight. And inside each one are flavors that pop and texture that pleases, all while holding down the distinction of being Whole30 Approved and Certified Gluten-Free. The New Primal has once again wielded its powers of elevation to transform classics, and bullseye ingenuity to introduce newcomers.
Four seasonings - a new category!
Taking flavor cues from their beloved sauces and marinades, Citrus Herb, All-Purpose, Classic BBQ, and Classic Buffalo are now in dry form for sprinkling, coating, and rubbing.
Three new dressings - remaking a classic!
Ranch consistently tops the list of most popular dressings in the U.S., so giving it a healthy makeover and offering it in a trio of flavors - Classic, Wasabi, and Buffalo - just seemed like the right (and fun) thing to do.
Three more condiments - innovation and inclusion!
A new Smoky BBQ Sauce that harnesses wood-fired flavor. A toothsome Coarse-Dijon Mustard made without wine. And a first-of-its-kind to hit retail on a national level: Carrot Ketchup that is nightshade-free to allow the ketchup curious - but allergy restricted - a place at the picnic table.
All ten of The New Primal’s Noble Made new products will be available in Whole Foods Market locations nationwide this May, retailing from $4.99 to $7.99 each.
For further information on The New Primal products, ingredients, and recipes, visit www.thenewprimal.com.
About The New Primal
Since its origins in grass-fed, pasture-raised jerky snacks, The New Primal has innovated with intention but never compromised on our core mission. With a belief that healthy eating is more than nutrient-packing, we source carefully, package consciously, and flavor thoughtfully. Portable protein from classic jerky to meat sticks offer tasty fuel on the go, while cooking sauces, marinades, and dressings made from the smartest, simplest ingredients lure you back into the kitchen. Our inspiration is always renewed with the notion that healthy gets humored, but delicious gets devoured. You are what you eat. Choose Wisely®. Learn more at www.thenewprimal.com.