March 11, 2016, NEW YORK, NY – Iconic craft soda maker, Boylan Bottling Co., announced today that it has become an official sponsor the 2016 Tribeca Film Festival, with pouring rights of both its sodas and Boylan Heritage brand cocktail mixers. The mixers and handcrafted sodas will be offered at all parties and events throughout the two-week festival.
The new alliance with the Tribeca Film Festival is not only a salute to the art of filmmaking but also a part of a yearlong celebration of Boylan Bottling’s 125th anniversary.
“The Tribeca Film Festival is authentically New York and Boylan Bottling has been a staple of the city for 125 years. We’re proud to partner with a terrific group like Tribeca and take part in this incredible New York tradition,” commented Boylan Senior VP Chris Taylor.
The Tribeca Film Festival is an exciting opportunity for Boylan Bottling to showcase its new line of Boylan Heritage cocktail mixers www.BoylanHeritage.com. The heritage line will be paired up with other TFF® sponsors to create signature cocktails for the parties and events surrounding the festival.
“This is the 15th Tribeca Film Festival, so like us, they’re celebrating a milestone. We’re thrilled to add our distinctive brand to an incredible celebration of arts, culture and the city we love.”
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About Boylan Bottling:
In 1891 a pharmacist named William Boylan created an elixir in his Paterson, New Jersey apothecary made from birch tree serum, and began selling his “Boylan’s Birch” from a barrel on the back of a wagon. Since then, Boylan has remained true to its tradition of making hand-crafted soda from pure cane sugar. Although Birch Beer will always be a big part of the brand’s heritage, Boylan today is best known for its full line of craft sodas, ranging from its core four Ginger Ale, Root Beer, Black Cherry and Crème sodas, to other popular flavors, including Cane Cola, Orange and Grape. The Boylan bottle, a distinctive longneck embossed glass bottle for which the brand has become so well known, remains largely unchanged from its early days.
About Boylan Heritage:
A new brand extension, Boylan Heritage is a line of specialty cocktail mixers designed in collaboration with W&P Design. The partnership brings together Boylan’s iconic tradition of quality American bottling with W&P Design’s innovative perspective on cocktails to create a series of new takes on timeless cocktail mixers.