West African Food Brand Joins Faire’s Wholesale Platform
Brooklyn, New York (December 13, 2021) – Yolélé, the revolutionary African food company and purveyor of West African foods featuring the ancient grain fonio, announced today that their three flavors of Fonio Chips and recently launched tea towels are now available on Faire (Faire Wholesale Inc.), the digital wholesale marketplace.
“Joining Faire allows us to connect with independent small business owners around the country and world,” says Yolélé VP of Sales and Marketing, Claire Alsup. “Faire removes barriers to discovery and purchase between innovative brands and retailers. Launching with large distributors can be cost-prohibitive, but only selling direct means sacrificing visibility. We’re grateful to Faire for bridging the gap between and helping brands like us grow strategically.”
According to Faire, the platform offers $200 off initial orders and free shipping for a year to retailers that brands invite to the platform. If a retailer isn’t new to Faire, but the brand has a pre-existing relationship with them, Faire takes 0% commission from brands on those orders.
To order Fonio Chips via Faire visit yolelechips.faire.com. To order Yolélé Fonio and Fonio Pilafs via Faire visit yolele.faire.com, and to learn more follow Yolélé on Instagram.
References
Faire / wholesale reinvented. faire.com. (n.d.). Retrieved December 9, 2021, from https://www.faire.com/.
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Yolélé was created to share delicious, vibrant West African ingredients with the world, beginning with fonio. Yolélé was co-founded by Pierre Thiam, chef, cookbook author, global ambassador for African cuisine and culture, and longtime advocate for sustainability and biodiversity. Yolélé’s purpose is to create economic opportunity for smallholder farming communities; to promote biodiverse, regenerative farming systems; and to introduce Africa's ingredients to tables around the world.
Faire
Faire is a wholesale marketplace taking a data-driven approach to connect local, independent retailers with the best brands and artisans to stock their shelves with the best goods. Faire retailers rely on Faire for the convenience of ordering from thousands of their favorite brands all in one place, net 60 payment terms, free returns on opening orders, and freight caps. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products.