SCHILLER PARK, IL – June 9, 2015 – Enjoy Life Foods, the leading brand in the growing Free-From category, today announced the launch of its new ready-to-use Baking Mixes. Boasting the Enjoy Life brand promise to create 100 percent Certified Gluten-Free and allergy-friendly foods free-from the top eight food allergens, the new Baking Mixes are also Non-GMO Project Verified, Kosher and Halal Certified. Made with a blend of ancient grains, plant-based proteins and a patented all-natural probiotic enhancement, the Baking Mixes will hit shelves across the nation in August 2015.
“Based on our conversations with consumers, we know baking is an important and sometimes challenging activity for a vast majority of our current ingredient conscious consumers,” said Joel Warady, Chief Sales and Marketing Officer at Enjoy Life. “Our best-selling baking chocolate has long been a favorite among families looking for a safe, pure ingredient profile, so extending our reach with our new Baking Mixes was a natural progression to provide more trusted options for everyday baking occasions. Our new Baking Mixes are truly pioneering in that they not only offer a trusted solution for allergy-friendly baking, but they include ingredients like plant-based protein and patented shelf-stable probiotics for added nutritional benefits. We’re excited to share them with the world and help everyone with food intolerances and allergies enjoy the taste of fresh, home-baked goods combined with the time-saving convenience of traditional baking mixes.”
Designed to make baking quick and easy, the Baking Mixes require adding only oil and water for deliciously safe, better-for-you baked treats. All of the new baking products are made with petite teff grains, a gluten-free superfood that is sourced and hand harvested in Ethiopia. The baking mixes are available now at Enjoy Life online store and at national retailers August 2015 with the suggested retail price of $8.49. Varieties include:
Crafted to provide foodies everywhere with one-of-a-kind healthy baking products, the new Baking Mixes are a simple solution for those with food allergies both life-threatening and non-life threatening, a prevalence that continues to increase. According to the Centers for Disease Control and Prevention (CDC), four to six percent of children and young adults have food allergies, an overall increase of nearly 20 percent between 1997 and 2007.
All Enjoy Life products are Certified Gluten-Free and Non-GMO Project Verified and free-from the top eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Enjoy Life is available in Whole Foods Market, Kroger, Target, Sprouts Farmer’s Market, Walmart, Albertsons, Amazon and more. For more information, visit www.enjoylifefoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the goal to create great-tasting, allergy-friendly foods, Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life to the Fullest! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.
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