January 2016, Edison, NJ - Drawing inspiration from the simple and pure cooking styles of Colavita’s Italian founders and ancestors, Colavita has re-designed its full line of pasta packaging for a more traditionally-modern, sophisticated, and bold look.
Starting with the Colavita Pasta logo, the overall design has undergone a more elegant, modern transformation, and now matches cleanly with the Colavita All-Natural Sauce line. The main colors remain unchanged – a brighter white and red, for a clean and bold look that will make the packaging stand out on the shelf among its competition. The bright colors are elegantly complemented by simple curves, staying true to the original traditional design.
Finally, the clear plastic bags are upgraded to a heavier-duty plastic and will be more durable for transportation and storage purposes.
Colavita Organic and Whole Wheat pasta lines have gone through the same re-design structure, with their respective color schemes, and will soon be available on shelf.
Colavita pasta is widely available in specialty food stores, supermarkets, and grocery stores throughout the U.S.
About Colavita USA
Family-owned Colavita USA LLC, headquartered in Edison, NJ, has been importing and distributing Colavita Extra Virgin Olive Oil for over 30 years. Colavita Extra Virgin Olive Oil is recognized as the trusted family brand in the US and has earned awards from renowned cooking publications such as Fine Cooking and Cook’s Illustrated and general-interest magazines like Men’s Health.
Colavita® authentic Italian specialty products, including durum wheat semolina pasta, a full selection of balsamic and wine vinegars, traditional and organic pasta sauces, and olive-canola blended oils are the ingredients of choice for chefs in home, restaurant, and professional kitchens. Colavita also markets a full line of marinated vegetables and spreads and ready-to-serve soups, each prepared according to Colavita family tradition.