Chicago, IL - July 27, 2020 - The Hatchery Chicago, a nonprofit incubator dedicated to helping food and beverage entrepreneurs build and grow successful businesses, is diving into the world of frozen food innovation with a new three-part webinar series in partnership with Conagra Brands.
The frozen category is a $5.2 billion industry that’s poised for rapid growth, with 70% of consumers planning to add more frozen foods to their daily diets according to research from Mintel. Is your business prepared to meet consumers in the freezer aisle?
In each session of the Behind the Glass Door: Succeeding in the Freezer Aisle series, experts from Conagra Brands will cover what entrepreneurs and scaling businesses need to know about frozen food innovation. Leaders in Demand Science, Research and Development, and Marketing will discuss solving for latent demand, product design, and successful marketing tactics.
“We’re excited to bring Conagra Brands’ industry-leading frozen category expertise to the incredible entrepreneurs at the Hatchery,” said Corey Berends, senior vice president, research and development, Conagra Brands. “This is the latest step in our long and productive relationship with The Hatchery, and I look forward to many more partnership opportunities in the future.”
“As consumers continue to look for sustainable solutions and retailers explore how to repurpose bulk bins and self-serve stations, the “fresher than fresh” freezer aisle will draw heightened attention and present new opportunities for emerging brands,” said Natalie Shmulik, CEO of The Hatchery. “Thanks to our partners and industry experts at Conagra, this comprehensive series will chip away at the ever-daunting freezer aisle and provide tangible tools for entrepreneurs to succeed.”
Register today for the first webinar on August 10 at 10:30 AM CST, and stay tuned for information on future sessions.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com.
About The Hatchery Chicago
The Hatchery Chicago is a non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses. Through cutting-edge kitchen facilities, robust entrepreneurship curriculum, and partnerships with generous corporate sponsors and foundations, we support local food and beverage entrepreneurs, cultivate local job opportunities, and accelerate local economic growth.
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