SEATTLE, WA – October 6, 2022 – Sur La Table, the upscale cooking and dining supply store, has teamed up with upcycled food brand Renewal Mill to release three new gluten-free baking mixes. Developed by James Beard Award Winner Alice Medrich, the mixes include a gluten-free crepe mix, a gluten-free buttermilk pancake mix, and a gluten-free chocolate chip buttermilk pancake mix – all of which feature Renewal Mill’s upcycled organic okara flour.
Sur La Table has long offered baking mixes to its highly engaged audience of home cooks; however, this set of gluten-free mixes ushers in a new wave of conscious consumers to the store that are seeking out alternative-diet friendly products. Additionally, these are the first products in Sur La Table’s baking set to specifically highlight the use of sustainable ingredients. The product packaging uses valuable sidebar real estate to educate Sur La Table customers on both the concept of upcycling and the specific upcycled ingredients used in the mixes.
“Renewal Mill has been the perfect partner for Sur La Table on this journey,” said Laura Hauser, Sur La Table’s principle food buyer. She added, “The company’s taste-forward approach and its attention to turning sidestreams into sustainable ingredients for the future are helping shepard in the next phase of development for our brand.”
For Renewal Mill’s part, the company is thrilled to have found a new home for its speciality ingredient — organic okara flour – made from the nutritious pulp leftover from premium soymilk and tofu production. “We’ve always seen okara as a hero ingredient worthy of celebration in the highest ranks of the culinary world,” said Caroline Cotto, Renewal Mill co-founder and COO.
“Sur La Table provides this pedestal and an opportunity for educating a new subset of America’s foodies.” Consumers can find the Sur La Table upcycled baking line at Sur La Table stores nationwide or online at www.surlatable.com. For more information on these products or upcycled ingredient solution inquiries, contact Renewal Mill at www.renewalmill.com.
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ABOUT SUR LA TABLE:
Our company started with a simple idea: Make good food. Share it. Do so often. Sur La Table is as close to this mission today as the day we opened our doors in Seattle's Pike Place Market in 1972. From the beginning, our founder Shirley Collins partnered with the world’s best chefs and kitchen brands to bring customers trusted tools to make delicious memories. With stores across the US and many local cooking schools, Sur La Table is a resource for cooks of all levels. And we continue to create happiness through cooking and sharing good food. Make More Gather Often. That's our invitation to you. Come shop, explore, and cook with us at SurLaTable.com.
Media Inquiries: Sara Kochanski, sara.kochanski@surlatable.com
ABOUT RENEWAL MILL:
Named a "World Changing Idea" by FastCompany, Renewal Mill is the first "climate friendly" baking company and upcycled ingredient supplier in the U.S. As a leading upcycled food company, Renewal Mill fights climate change and global food loss by upcycling byproducts from food manufacturing, converting them into superfood ingredients and premium, plant-based pantry staples. Starting with the byproducts of plant-based milk, Renewal Mill has crafted a line of premium, high fiber, gluten-free, vegan and plant-based flours, as well as ready-to-eat soft baked cookies and artisan "just add oil and water" baking mixes. All of Renewal Mill's products are chef-crafted by Alice Medrich, a five-times James Beard Award winning cookbook author. Renewal Mill is women-owned and operated and based in Oakland, California. To learn more about Renewal Mill or purchase its wholesale or consumer products, please visit www.renewalmill.com. Together, we can bake a better future.
Media Inquiries:
Caroline Cotto, caroline@renewalmill.com, 508-889-0893