New York, NY, 9/17/24 — FoodFutureCo, the leading accelerator for sustainable and health-forward food companies, is proud to announce the latest product launch from portfolio company Smart Eats. The new sugar-free Iron Lift protein powder line is designed to help runners and high-performance athletes fuel their workouts and accelerate their recovery. This unique blend is high in protein and provides a substantial boost in bioavailable iron, energizing athletes and fitness enthusiasts of all levels.
The Iron Lift collection now features two standout, sugar-free flavors:
• New Chocolate Iron Lift: A rich, decadent flavor with a smooth finish.
• Updated Vanilla Iron Lift: A refined version of the best-selling classic, now with zero sugar and reduced fat, while enhancing both flavor and mixability.
Why Iron Lift?
Smart Eats’ Iron Lift protein powders go beyond just protein. Each serving is packed with bioavailable iron to help combat fatigue, improve endurance, and optimize recovery—factors crucial for athletes striving for peak performance. Iron deficiency affects 30% of Americans, and Iron Lift is specifically formulated to help bridge this nutritional gap, ensuring that athletes’ bodies get the fuel they need to perform at their best.
“As one of our standout portfolio companies, Smart Eats continues to deliver cutting-edge, functional nutrition,” said Andy Simon, Managing Director at FoodFuture Co. “Their Iron Lift protein powder is a game-changer for maintaining optimal iron levels, making it ideal for anyone looking to stay active, whether they’re seasoned athletes or just getting started.”
Perfect for Smoothies and More
Iron Lift easily integrates into your daily routine. It mixes seamlessly into smoothies, shakes, or your favorite pre- or post-workout drinks, providing a convenient way to enjoy high-quality, iron-enriched nutrition.
Fuel Your Workouts. Recover Faster. Perform Better.
Try Chocolate Iron Lift and Vanilla Iron Lift today to elevate your performance and nutrient levels, and discover what it feels like to train with superior fuel.
For more information on Smart Eats and their innovative product offerings, visit Smart Eats.