Carlsbad, CA.-- Nov. 19, 2020-- Following the success of Bitchin' Sauce's new on-the-go line Bitchin' Snacks®️ in 7-Eleven's Sips & Snacks Program, 7-Eleven has authorized Bitchin' Sauce in all 1,300 Southern California locations. Bitchin' Sauce has hired a team of 5 C-store specialists to support the expansion, which aims to maintain the strong movement that the company has seen in the initial 350+ stores.
Bitchin' Snacks pairs Bitchin' Sauce's Original and Chipotle flavors with either tortilla chips or fresh carrots, creating a total of (4) new SKUs. Both flavors are well known throughout the nation as top-selling SKUs in over 6,500 retail partners.
We're so excited to bring our Bitchin' Snacks to a wider audience!” says CEO and Founder, Starr Edwards. “We view healthy snacking as a big part of the future, and are happy to team up & find alignment with 7-Eleven.”
The new line of Bitchin’ Snacks follows a summer of innovation where Bitchin’ Sauce launched a new line of Sweet Sauce, available in Whole Foods nationwide, and a new line of Bitchin’ Squeezers. Sweet Sauce has three flavors: Apple Pie, Chocolate, and Salted Caramel; and Bitchin’ Squeezers have two flavors: Chipotle and Original. The successes are in line with Bitchin’s long doubling trend for YoY growth, as the little company from the farmers’ market continues to surge under the leadership of CEO and Founder, Starr Edwards.
About Bitchin’ Sauce
Bitchin’ Sauce’s unconventional business model is a reflection of the unique lives of Bitchin’ founders, husband and wife, Starr Edwards and L.A. Edwards. The third of four children, Starr grew up living a nomadic life on the West Coast. Primarily self-taught in the kitchen and the office, her deeply rooted independent mentality along with her background as a vegan personal chef has poised and aided her in the foundation of the company. She has spent her career sharing her knowledge in food innovation, healthy living, entrepreneurship, business management, and family values. As the Bitchin' brand continues to grow, Starr's hand-crafted business model continues to distinguish itself with hallmark determination and inventiveness. Bitchin’ Sauce can be found in major retailers nationwide such as Costco, Target, Walmart, Whole Foods, etc.
Bitchin’ Sauce MEDIA CONTACT:
Brad Doyle, Marketing Coordinator, 858-776-7176, brad@bitchinsauce.com