33 Books Co. Debuts New Journal for Tinned Fish
The cover of the pocket notebook features a silver metallic ink inspired by a can of tinned fish. Each book has 33 pages for reviewing different tins of fish.
PORTLAND, OREGON, MARCH 23, 2023 — Walk into any specialty food store in America, and you're likely to find a shiny new shrine dedicated to America's newest food obsession – one which looks quite a lot like your European grandmother's food obsession. The craze, of course, is conservas, or "tinned fish, as the kids call it," says Dave Selden, creator of a new pocket journal dedicated to the topic.
"Tinned fish is being rediscovered by a new generation in America," says Selden. "Between new producers making tins for a younger, more adventurous palate, and the enduring classics your grandmother enjoyed, there are thousands of choices available today. There has probably never been a better time to be alive if you enjoy trying different tins."
33 Tins of Fish is a shiny new notebook (the cover features a silver metallic ink reminiscent of a can of tinned fish) from 33 Books Co. that includes 33 templated note-taking pages featuring the company's signature 'flavor wheel' that aficionados can use to quickly evaluate the flavor and culinary qualities of the tins they try. The book includes features designed specifically for assessing tinned fish, including a place to note its preparation and other ingredients. "My personal favorites are the spicy tins that include peppers and olive oil," says Selden.
The inside front cover of the book also includes a helpful "Tin Translator" section giving English-language translations for common fish-related terms that are sometimes found on tins produced in France, Italy, Portugal, and Spain.
33 Tins of Fish is available today at 33Books.com for $5 each. The books are also available at independent bookstores and fine food stores nationwide. Volume pricing for interested retailers can be obtained by contacting 33 Books Co.
The tiny books hold one final surprise - a small amount of real tinned fish was infused into the ink used for the books.
About 33 Books Co.
Dave Selden started 33 Books Co. as a side project to his side project. A weekend homebrewer and beer blogger, he developed a unique pocket beer-tasting notebook in 2009 to help take notes on the beers he was writing about. After just a few years, the books became his full-time job. Today, 33 Books Co. produces nearly three dozen specialized pocket tasting notebooks and other tasting tools in Portland, Oregon.